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Expert view: Take advantage of co-creation
By Chris Arnold, Third Sector, 16 May 2007
Statistically, if you give a million typewriters to a million monkeys, one of those monkeys will write something decent.
If you apply a similar approach to people and give them websites, you get YouTube, which is 99.9 per cent total rubbish but does contain the odd gem. User-generated content, or co-creation, has taken off on the web in an unparalleled way, and now everyone wants to get on the...
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