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NSPCC announces stewardship plan
By Emma Rigby, Third Sector Online, 27 June 2007
The NSPCC has appointed Cascaid, the direct marketing agency, to refine its stewardship programme. The children's charity claims this is the first time a charity has given an agency this task.
The review will find ways to develop donor relationships beyond personalised one-to-one mail-outs. Fidelma Hatton, head of stewardship and support at the NSPCC, said: "We want to develop a plan of action to make sure we are doing the very best for our supporters and work towards building their presence...
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