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Trustees overcome chugging concerns to launch first street drive
By Emma Rigby, Third Sector Online, 2 July 2007
Children's charity CLIC Sargent has embarked on its first face-to-face fundraising campaign, despite concerns that using chuggers would attract criticism.
The campaign, which aims to recruit 3,000 new donors by November, is part of a new five-year strategy put together by the charity’s head of marketing Matthew Hunt. “We made the financial and fundraising cases to our trustees that we needed to diversify our fundraising channels and widen our donor...
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