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Trustees overcome chugging concerns to launch first street drive

By Emma Rigby, Third Sector Online, 2 July 2007

Children's charity CLIC Sargent has embarked on its first face-to-face fundraising campaign, despite concerns that using chuggers would attract criticism.

The campaign, which aims to recruit 3,000 new donors by November, is part of a new five-year strategy put together by the charity’s head of marketing Matthew Hunt.

“We made the financial and fundraising cases to our trustees that we needed to diversify our fundraising channels and widen our donor demographic, and face-to-face and door-to-door were a key part of this strategy,” he said. “As ever with face-to-face, there is a perception that it will attract criticism, so there were understandably some concerns. In fact there were some very full and frank discussions.

“But we were able to put measures in place to ensure that we could identify these concerns if they arose and to communicate these to the trustees.”

The charity aims to recruit 1,750 donors through street fundraising and a further 1,250 through door-to-door fundraisers. Teams of fundraisers will attract young donors in Bristol, and London and the wider south east and south west.

The charity is using agency Future Fundraising to run the campaign. “We took Future Fundraising’s fundraisers to our facilities and it became a personal cause for them,” said Hunt. “We also have regular meetings with the fundraisers to ensure they have all the information they need to promote the invaluable work CLIC Sargent undertakes.

CLIC Sargent formed from the merger of Sargent Cancer Care and CLIC (Cancer and Leukaemia in Children) in January 2005.