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Disability charity rebrands
By Emilie Filou, Third Sector Online, 17 July 2007
From the autumn, Leonard Cheshire will be known as Leonard Cheshire Disability, the charity announced today.
Leonard Cheshire is revamping its brand after a study revealed last year that four out of five people under 35 did not recognise its name, despite the charity’s 60 year history. The new name and logo aim to give a more contemporary feel to the charity, state more clearly what...
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