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Cat charity's station campaign
By Dan Michel, Third Sector Online, 2 August 2007
Commuters in London and Manchester will be greeted by 20-foot-wide illuminated posters showing a cute kitten as part of a new eight-week campaign by Cats Protection.
The charity is displaying the illuminated posters in London's King's Cross, Waterloo and Victoria stations and Piccadilly station in Manchester to boost awareness of its main goal of housing cats in the UK. Debbie Holt, manager of design services at Cats Protection, said the advertisement was an innovative and cost-effective...
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