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Case study: WaterAid taps into Glastonbury
By Emma Rigby, Third Sector, 25 July 2007
How WaterAid used this year's Glastonbury Festival to raise awareness of its campaigns.
Organisation: WaterAid Campaign: End Water Poverty, Glastonbury Agency: In-house Summary WaterAid took 128 volunteers to this year's Glastonbury Festival to raise awareness of its aims. The charity intended to engage with young people, whom it could later approach for support and donations. Background Coordinated by WaterAid, the End Water Poverty...
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