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Marketing emails outdo snail mail
By Emma Rigby, Third Sector, 22 August 2007
The number of marketing emails sent by charities has increased by 35 per cent over the past year, and 8 per cent in the past quarter, according to the Direct Marketing Association's Email Marketing Council.
The council's National Email Benchmarking Report also found that the number of marketing emails by all sectors has overtaken direct mail for the first time and increased by 50 per cent in the past quarter. UK email service providers say that the volume of marketing emails across all sectors will...
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