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Hot issue: Is forcing chuggers to disclose their precise pay misleading?
Third Sector, 12 September 2007
By law, face-to-face fundraisers have to reveal whether or not they are paid. Now there is demand for them to be more transparent about what they earn.
<h2>YES</h2> Gordon Michie, director of development, Relationship Marketing To make an informed judgement about the cost-effectiveness of face-to-face, you have to know the full cost of recruiting a donor. As well as the cost of fundraisers' salaries, this includes the cost of producing marketing materials, management time, training and a...
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