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How to ... Recruit and maintain major gift donors
By Emma Rigby, Third Sector, 26 September 2007
Major gift donors are increasingly important for charities. "The amount we receive this way is definitely going up," says Alan Gosschalk, director of fundraising at Shelter.
The Red Cross expects to double major donor income between 2004 and 2010 and will expand its major donor fundraising team from four to six people next year. NfpSynergy's report 21st Century Donor adds: "Giving to a cause they care about passionately will increasingly be as much a part of...
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