We're not the MU any more, says Mothers' Union

By Mathew Little, Third Sector Online, 28 September 2007

The Mothers' Union has launched an extensive rebranding in an attempt to dispel the misconception that it is a group of "old ladies drinking tea".

The charity has replaced its old logo, which contained the abbreviation “MU”, with a new globe logo to reflect its worldwide reach and 3.6 million members. The new logo will form the centrepiece of a unified branding in all 78 countries in which the Mothers’ Union works. Vikki White, head...

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