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Choose your sites with care, chuggers told
By Emma Rigby, Third Sector Online, 1 October 2007
Street fundraisers could boost donor sign-ups by choosing locations where the public is more likely to be sympathetic to the charity's cause, according the chief executive of the Public Fundraising Regulatory Association.
Mick Aldridge told delegates at the Where Now for Face-to-Face Fundraising? conference on Friday that most face-to-face fundraising takes too much of a scattergun approach and charities should target donors in the same way that they do with direct mail. “This might mean fundraising on a particular site where they...
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