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Direct mail firm promises big savings for charities

By Emma Rigby, Third Sector, 17 October 2007

A mail delivery business is to launch a service that the company claims could save charities 40 cent of their direct mail costs.

ViaPost will use post-over-internet-protocol to enable organisations to make electronic drafts of letters and email them with databases to a mail centre. The mail centre will arrange for the letters to be produced by printers local to the recipients. Royal Mail will then deliver the mail. The company will charge...

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