E-poppy appeal seeking to net business support

By Emilie Filou, Third Sector, 31 October 2007

The Royal British Legion is launching a new electronic poppy for its 2007 Poppy Appeal.

PoppE, an email banner that sits at the bottom of company emails, will complement My Poppy, the digital poppy available through text messages that was launched two years ago. The legion hopes to raise £27.5m through this year's appeal, £100,000 of which will come from digital poppies. A number of...

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