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Fears that stewardship will 'wither on the vine'
By Emma Rigby, Third Sector, 31 October 2007
The donor care method known as stewardship could die out unless the Institute of Fundraising develops a code of practice that sets a common definition, according to a fundraising specialist.
Stewardship should involve making a fundraiser responsible for a relationship with a major donor and understanding how he or she would like to spend donations, according to Gordon Michie, director of development at charity marketing agency Relationship Marketing. But in an interview with Third Sector , he claimed that fundraisers...
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