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Facebooks of this world 'are the future for fundraising'
By Emma Rigby, Third Sector Online, 30 October 2007
Successful charities will use social networking sites to engage donors in the future, delegates at this year's International Fundraising Congress heard.
Simon Collings, chief executive of the Resource Alliance, which runs the IFC, predicted that segmentation of supporter bases would become more sophisticated thanks to Web 2.0, the perceived second generation of web-based communities. “Web 2.0 will enable charities to interact with supporters and build up sophisticated data that can be...
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