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News analysis: Can we learn from the newcomers?
Third Sector, 7 November 2007
Necessary change was the major theme at the International Fundraising Conference, writes Emma Rigby.
UK fundraisers operate in one of the best established and most successful traditional fundraising markets in the world. But fragmenting media and the drive to personalise donor communications mean they will have to change if they are to cater adequately for tomorrow's supporters. This was a recurring theme at the...
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