Experts turn against pen packs

By Emma Rigby, Third Sector Online, 9 November 2007

Fundraisers should stop using incentives, such as pens and coins, in their fundraising packs unless they are relevant to the charity's cause, charity direct marketing experts have told the Institute of Fundraising.

If adopted, the proposal could put an end to incentives such as coins or umbrellas in packs, the institute has acknowledged. Charities should also be required to include a statement revealing to donors the cost of expensive incentives and the reasons they have been included, experts from direct marketing agencies...