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Personal account: Helen Bamford
By Annie Kelly, Third Sector, 5 December 2007
The special events project manager of Mencap recalls Christmas tree trouble.
The best advice I've had Know your audience. My first boss explained the importance of making sure you have a solid base of people who will buy tickets to an event. It's always tempting to run with a great idea - but the ultimate aim is to raise money, so...
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