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Adapt to the web or lose donors, voluntary sector warned
By Emma Rigby, Third Sector Online, 11 December 2007
Voluntary organisations must adapt to the increasing trend of online giving or risk losing potential donors, according to NCVO's ICT Foresight Report.
The research report says that information technology has not increased the amount given to charities each year, but it is changing the way people give – and handing control of giving methods to the donor. There is a rising expectation that fundraising will be done online, which allows potential donors...
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