Happy lamb used in charity's aspirational new logo

By Nick Hilborne, Third Sector Online, 4 January 2008

Animal welfare charity Compassion in World Farming has replaced its logo of a sad-looking lamb with a much happier creature gambolling against the background of a green earth in a bid to portray a more positive image of its work.

Richard Brooks, director of marketing, said the new design would help the charity broaden its appeal. “Historically we’ve been very good at talking to the converted,” he said. “The liveliness of the new logo alludes to what we stand for rather than what we stand against.” The charity worked with...