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Charity rebrands to broaden appeal
By Paul Jump, Third Sector Online, 17 January 2008
The National Childbirth Trust has undergone a £30,000 rebrand and will now be known exclusively by its initials, NCT.
The childbirth and parenthood charity has commissioned a new logo to replace its 50-year-old signature image of a mother and child. A spokeswoman said NCT wanted to appeal to a wider and younger audience. “Our old logo looked outdated and didn’t reflect our friendly and vibrant personality,” she said. “Some...
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