Digital Communication: Asking users was the key to a great website

Third Sector, 27 February 2008

Phil Pyatt of Crimestoppers tells Andy Ricketts how young people helped create the Shadow CS website.

When Crimestoppers decided to launch a website to tackle crime among young people, the charity didn't simply rely on its own instincts. Instead, it undertook an extensive face-to-face consultation with young people across the UK, visiting major cities including Cardiff, Newcastle, Glasgow and Birmingham. The charity had already tested the waters with a couple...

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