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Digital Communication: Text giving falls flat
Third Sector, 27 February 2008
The use of text messaging has expanded enormously in recent years, but it has not really taken off as a fundraising medium. Patrick McCurry finds out about its limitations.
Over the past four or five years, the UK has witnessed huge growth in mobile phone use, text messaging in particular. Unsurprisingly, this excited many fundraisers - to begin with, at least. Here was a potential way of reaching new and younger donors. After all, texting is particularly popular among younger people, a donor...
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