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NSPCC tests payment-by-results fundraising model
By Emma Rigby, Third Sector Online, 6 March 2008
The NSPCC is trialling a payment-by-results fee model for its latest direct mail fundraising campaign.
The charity will pay agency Bluefrog a fixed amount for each direct debit donor recruited. The trial, which will start in mid-March, will target a range of donor profiles. It is likely to last a month and, if successful, will be the model the NSPCC uses for direct mail campaigns...
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