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Supermarket's Red Cross link 'the best ever'
By David Ainsworth, Third Sector Online, 9 March 2008
Tesco has claimed that its 2007 fundraising partnership with the British Red Cross has been the most successful one-year tie-up between a corporate and a charity partnership ever.
The supermarket said it had raised £4.4m in 2007 through staff fundraising, a series of initiatives to attract donations from shoppers and product providers, a Christmas single and a top-up from the company’s charity trust. Money raised by shops will be spent on health care in the local area. “Everyone...
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