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ActionAid ups use of text messages
By Hannah Jordan, Third Sector, 19 March 2008
ActionAid is to continue its use of text messages and emails to communicate with donors recruited by means of face-to-face fundraising after a successful pilot in January.
The charity will send messages to younger supporters in the hope of building longer-lasting relationships with them. It will also provide supporters with access to a WAP site featuring videos, ringtones and wallpapers. In the pilot, the number of donors who provided email addresses and phone numbers leapt by 10...
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