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Red Cross goes online to improve payroll giving donations
By Hannah Jordan, Third Sector Online, 31 March 2008
The British Red Cross is launching a long-term fundraising campaign with a new website it hopes will increase the number of donations it gets through payroll giving.
The campaign is being launched to coincide with the switch to British summertime under the slogan “What’s One Hour Worth?” The idea is to encourage supporters to donate the equivalent of one hour’s pay each month. The charity hopes the site will lead to a 25 per cent increase in...
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