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NSPCC changes legacies policy
By Hannah Jordan, Third Sector, 2 April 2008
The NSPCC is overhauling its legacy fundraising policy after research suggested that donors did not like existing methods.
Supporters were happy to leave legacies but they strongly objected to disclosing any of the details in conversation or writing, according to a survey by marketing agency Whitewater. As a result, the charity will continue to encourage legacy giving but it will no longer ask donors to reveal whether they...
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