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Funding story: Rebranding
By Radhika Holmstrom, Third Sector, 9 April 2008
Overhauling your organisation is usually a positive move, but how will grant-makers react to the changes?
Every generation has a rebranding exercise, or so it seems. It can mean anything from a change of logo or change of name to a full-scale strategic overhaul. But how does it affect grant funding? Rebranding usually seems to be a positive move because it can provide a more accurate...
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