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Oxfam rebrands
By Rosie Walker, Third Sector Online, 17 April 2008
Oxfam is to unveil a new strapline as part of a rebranding exercise. The slogan, Be Humankind, will appear for the first time in a new TV advert that will be broadcast tomorrow.
The rebrand campaign, designed by an agency working with Oxfam’s in-house communications team, is intended to confront apathy by focusing on the idea that the issues affecting the world’s most vulnerable people are intricately intertwined with the lives of people in the UK. Oxfam will also launch a series of...
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