Hot issue: Will texts be an effective way of fundraising if VAT is removed?

Third Sector, 23 April 2008

Mobile phone companies have met with HM Revenue & Customs to discuss eliminating VAT on donations to charity by text, but other charges remain high.

YES - Roger Craven, managing director, mobile phone technology company Vir2 Giving by text offers two major advantages: convenience and spontaneity. Virtually everyone owns a mobile phone, and young people especially are more likely to carry one than a debit or credit card. If someone decides to make a donation,...

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