Latest jobs
- Fundraiser & Public Relations Manager
- £26,067-£27,594
- Account Manager (Telephone Fundraising)
- £23000-£28000
- Internal Training Administrator
- £20,000 - £22,000
- Part-Time Development Director
- £50,000 pro rata
- Development Director
- up to £45,000
- Information and Communications Officer
- £13.90 per hour
- Governance Project Manager (2 year contract)
- £35,346
- Development Director
- In the range of £30-£40,000
- Partnerships Coordinator
- £20,511 pa (inc LW)
- Partnerships Manager
- £26,903 pa (including LW)
Report opens debate on value of specific charity legacy appeals
By Hannah Jordan, Third Sector, 7 May 2008
Charities should consider including legacy information in all their general communications instead of investing in specific legacy fundraising appeals, according to a new report.
Andrew Papworth, a marketing consultant and author, reached this conclusion after analysing 23 charity legacy appeals in magazines and newspapers in 2007. But the conclusion, published in a report called Will It Work?, were challenged by two legacy experts, Richard Radcliffe and Paul Farthing, who argued that specific appeals do...
New users register here FREE for full access
Sign up free to the all-new ThirdSector.co.uk and get:
- Daily breaking news The latest fundraising initiatives, campaigns, financial news, people moves and much more
- News by email Sign up to daily and weekly bulletins relevant to the fields that interest you
- Resource library A wealth of advice and tips to help you do your job better
- Archive A full, searchable archive of every article since 2002
- Analysis and comment Read what the experts and your peers think about current issues, and join the discussion
