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FRSB review puts direct mail in spotlight
By Hannah Jordan, Third Sector, 14 May 2008
Charities are not always following best practice in their use of direct mail, according to Alex Walsh, head of postal affairs for the Direct Mailing Association.
He was commenting on the Fundraising Standards Board's first annual review, Driving Up Standards. Published last week, it revealed that 31 per cent of the 8,434 complaints received between February 2007 and February 2008 were about direct mail. Nearly 22 per cent related to data protection ( Third Sector Online...
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