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New London Marathon sponsor announces charity partner
By Emma Maier, Third Sector Online, 16 May 2008
Virgin Money will replace Flora as the London Marathon's lead sponsor from 2010 in a five-year deal worth £17m. The company, which is the financial services division of Richard Branson's Virgin Group, has selected Clic Sargent as its charity partner for 2010.
Clic Sargent, which had 300 runners in the 2008 race and raised £600,000, aims to triple the number of runners taking part and raise £1.5m from the 2010 tie-up. Dr Carole Easton, chief executive of Clic Sargent, said: “Being selected represents an unprecedented opportunity to massively increase our profile and...
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