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Sue Ryder fundraises to double its nursing care
By Hannah Jordan, Third Sector Online, 19 May 2008
Sue Ryder Care is aiming to raise £150m with a three-year national appeal.
The healthcare charity hopes that funds raised from its Sunburst Appeal, devised by marketing firm Tangible Response, will enable it to more than double the number of nursing hours it provides, from four million to 10 million, by the end of 2018. The campaign will start with a direct marketing...
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