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Of optimists and suspicious localities
By Mathew Little, Third Sector, 21 May 2008
The research for the Charity Commission on public trust in charities identified four distinct personality types when it comes to the public's attitude to charities.
'Suspicious localites', the largest group at 28 per cent of the public, trust charities more if they provide services within their local communities. Otherwise, they are sceptical. 'Informed optimists', 22 per cent of the public, are unlikely to believe that charities spend too much money on salaries and administration. Nor...
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