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Editorial: Will the new code defuse the direct mail disgruntlement factor?
By Stephen Cook, Third Sector, 21 May 2008
In August 2006, the Institute of Fundraising announced it was going to draw up a new code of practice on direct mail.
Its other codes, it said, and those of the Direct Marketing Association and the Advertising Standards Authority, did not adequately cover all aspects of the subject that related specifically to fundraising. Chief among those was, of course, the practice of enclosing so-called incentives in direct mail, which were getting more...
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