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NCH to rebrand as Action for Children
By Stephen Cook, Third Sector Online, 2 June 2008
Children's charity NCH will change its name to Action for Children in a bid to raise its profile with the public, increase its voluntary income and do more campaigning work.
The new name will be used from September, when the charity will also publish a revised version of its logo depicting a large figure holding the hand of a smaller one. The move is based on research showing that people with a professional interest in children’s services know the charity...
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