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National Trust launches legacy donation initiative
By Hannah Jordan, Third Sector Online, 3 June 2008
The National Trust is offering long-term members the chance to have their names woven into a remembrance tapestry if they leave more than £1,000 to the charity in their will.
Members will also be offered the chance to have their names written into the charity's national book of remembrance and invited to special 'legacy days' at various National Trust sites to learn more about legacy giving. The move is part of a direct marketing campaign designed by marketing firm TDA...
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