Mandela's 90th will be a text fundraising special

By Hannah Jordan, Third Sector Online, 17 June 2008

Nelson Mandela's charitable organisations are launching a global text message fundraising campaign to mark his 90th birthday.

The former South African president's HIV and Aids charity, 46664 , has set up a premium SMS service in more than 20 countries, allowing people to text happy birthday messages to Mandela. Each sender receives a thank-you text in return and a unique PIN, giving them access to a specially...

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