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'The future's bright - the future's digital'
By Helen Barrett, Third Sector, 2 July 2008
Jason Potts talks to Helen Barrett about how charities will be using digital technology to recruit donors.
The future of direct marketing is digital. But the breakneck speed with which technology changes makes it impossible to predict how donors will respond to charity direct marketing in 15, 10 or even five years' time, according to Jason Potts, director of Think Consulting. He believes many predictions are the...
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