See the Difference site will show films of charity projects and encourage people to give
A new website set up to raise £250m for charities by establishing a video library about their work will go live later this year.
The site, See the Difference, will feature a collection of short films through which charities will be able to explain to the public how their projects are run.
Registered charities will be able to upload their videos to the site and users will be able to search the films by charity, subject, location or even how it will make them feel before viewing them and deciding whether to make a donation to the charity. Charity registration is free.
Users will be able to make donations on the site in a service run by Virgin Money Giving, the newly established fundraising site.
Dominic Vallely, founder of See the Difference, said: "By having all charities together in one place and showing users what they're up to, people will be able to decide and understand where they put their money and how it will be used."
The website is expected to be up and running later this year and to be formally launched in 2010. A See the Difference spokeswoman said the organisation expected to meet its £250m target within five years.