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Fundraising: The end of leading questionnaires?
Third Sector, 23 July 2008
The Institute of Fundraising wants to clamp down on surveys that are disguised requests for cash. The move raises questions of its own, Helen Barrett reports.
When is a questionnaire not a questionnaire? The answer is when it is 'frugging' - a request for donations disguised as a piece of consumer research. The word is an amalgamation of 'sugging', or 'survey mugging', direct marketing jargon that refers to commercial selling under the guise of research -...
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