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Little at Large: Something doesn't smell right with PDSA's story of old socks
By Mathew Little, Third Sector, 8 October 2008
Despite falling donations, there are still hidden rivers of generosity coursing through the veins of the British public. Just be careful not to tap into them.
PDSA did so inadvertently when Scottish tabloid The Weekly News broke the erroneous story that the charity was requesting donations of old socks to be used as animal bandages. The Sun picked it up and within hours PDSA charity shops were fending off hundreds of people keen to find a...
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