Latest jobs
Jobs of the week
- Fundraising Development Officer, Parkinson’s UK
- £26,930 per annum 35 hours per week, London
- Major Gifts Manager, Parkinson’s UK
- £35,000 per annum Fixed-term 12 month contract - Maternity Cover, London
- Creative Resources Team Leader, Prospectus
- £44,150 + benefits,
- Data Selection Executive, Prospectus
- £20,750 - £28,750,
- Trusts & Grants Fundraiser, Adept Recruitment
- £29676 per annum, City of London
Public wants charities to use web more
By Kaye Wiggins, Third Sector, 19 January 2010
Social networking sites find favour, CAF survey finds
People want charities to communicate more through email and social networking sites, according to a survey by the Charities Aid Foundation.
How to Connect With Donors: Essential Messages for Charities, due to be released in full next month, analyses the responses of 203 people questioned between March and June 2009.
Sixty-nine per cent of respondents said they thought charities should make more use of social networking sites, but only 12 per cent said they wanted them to do more telephone fundraising and 13 per cent said they should send more direct mail.
Ninety-two per cent of respondents wanted charities to focus on showing the impact of their work, and 85 per cent said they should consider partnerships with other charities in order to survive the recession.
When asked how charities should find additional ways to bring in money, 53 per cent said they should dedicate more of their resources to fundraising.
But 82 per cent said they should use volunteers to bring in more money, and 75 per cent said they should apply for more grants.
You must log in to comment on articles.
All Comments Make a comment
Tom Clayton, 21 January 2010, 00:53
The survey's findings are hardly surprising. All charities know that they need to embrace the web. It is clear that every other sector is benefiting from the web's potential in a much more profound way than the third sector. The revolutionary aspect of online activity lies in using the web to streamline charitable activities then building and scaling them through tapping into a wealth of online tools. Charities do not need to master social media: their supporters have already done that. They just need to engage their supporters, coordinate their activities and empower them to leverage their own online networks and collectively make a difference.
[Report this post]
Pascal Wheeler, 25 January 2010, 09:06
Totally agree with Tom, charities just have to ensure they are where their supporters are. More and more this means Facebook, Twitter, MySpace and Bebo - the usual suspects. The key is to engage with these services to build additional communities. Interact, ask questions, reward, and of course don't be afraid to ask for help with fundraising quests.
[Report this post]