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Legion joins Facebook generation
By Paul Jump, Third Sector Online, 9 July 2007
The Royal British Legion has launched a campaign on the popular social networking website Facebook aimed at recruiting a new generation of volunteer collectors for its annual poppy appeal in November.
The campaign has been prompted by the fact that many of the Poppy Appeal’s existing volunteers are becoming old and frail, threatening the future of a fundraising institution that last year raised £26m when 300,000 volunteers sold 36 million poppies in the fortnight before Remembrance Sunday. The legion has created...
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