Charities are being invited to apply for a chance to be one of 40 charities that will receive a week’s free support and publicity from a "national philanthropy manager".
The manager will be provided by the Nicest Job in Britain scheme, which is in its second year. He or she will help them for four days of the week by taking part in activities such as fundraising events and generating marketing ideas. On the fifth day, the manager will write a blog about their experiences of working at the charity.
Luke Cameron, a former clothes company assistant who took part in the scheme in 2015 when it was run by the energy consultancy Utility Aid, relaunched the Nicest Job in Britain as a not-for-profit initiative earlier this year.
Cameron, who has secured sponsorship to part-fund this year’s initiative from the charity auctions website Givergy, said the biggest benefit to the 45 charities that took part in last year’s programme – which included Guide Dogs, Help for Heroes and the Birmingham Children’s Hospital Charity – was the media exposure they received.
Some of the participating charities were featured in the Daily Mail and The Independent, and on BBC News, and BCHC was the focus of an ITV documentary because it took part in the scheme.
All registered charities are eligible to apply for the scheme, excluding the ones that participated in 2015. "We welcome applications from all types of charities, whether they are big or small," Cameron told Third Sector.
He said applications would be considered by staff at Viva, the marketing agency that devised the scheme, who would pay particular attention to a charity’s income, cause area, location and the impact it had on the communities it served.
Recruitment is under way for the new national philanthropy manager, who will be paid a salary of £35,000 and will have the use of a car, accommodation near to each charity and return flights to a destination of their choice.
They will also receive media training before they start the placements as well as £2,500 to donate to a charity of their choice. Cameron said the costs of the package would be covered by Givergy and other sponsors, with whom he was in talks.
Charities can either nominate themselves or ask a supporter to nominate them for this year’s scheme, which will run for a year from April.
To find out more about the Nicest Job in Britain and the PR benefits secured by charities in 2015, see this month’s Communications Good Practice in Third Sector magazine.