Nick Hurd, the Minister for Civil Society, has invited charities and companies to advise the government on how it can best improve payroll giving.
Speaking at the National Payroll Giving Excellence Awards, held in London last night, Hurd praised the companies and charities that were present, and said the voluntary sector "relies on the public's warm generosity in terms of supporting them".
He asked the audience to tell the government what makes payroll giving easier and what it can do to "make others follow your example". "That's a serious offer," he added.
The sector was, in some ways, just scratching the surface with the potential of payroll giving, he claimed.
Earlier in the evening, Paul Amadi, chair of the Institute of Fundraising, said payroll giving was under-appreciated in terms of its fundraising potential.