The Equal Opportunities Commission is launching a large-scale anti-sex discrimination campaign in collaboration with advocacy, women's and social justice organisations. The "Carry on Equality
campaign, based on the Carry On films, will target women, ethnic minorities and people on lower incomes. Oxfam helped the commission design the advertising by providing a focus group of low-paid women to test the advertising on.
The National Association of Citizen Advice Bureaux and the YWCA will help promote the campaign and start stocking the posters this month. Charities are part of a wider picture of small employers which are not adapting their policy and practice to reflect women workers, according to the commission.