Up for nomination

Shelter has seized on the hype surrounding the climax of Channel 4's Big Brother to launch a stark campaign showing the real face of eviction.

The campaign, which kicked off on Friday to coincide with the show's final evictions, asks the public to vote to keep two people in their homes by sending a mobile phone text message and donating £1.50.

"Big Brother has put the word 'eviction' into everyday conversation, but the truth is that real evictions are grim, traumatic and very distressing," said Shelter director Adam Sampson.

The advert first appeared in the Daily Star, Big Brother's official newspaper.

It then became a pop-up box on the show's web site.

Over 100,000 users have viewed the web advert so far and, of them, more than 1,100 people have gone on to visit Shelter's web site.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +

Latest Jobs

RSS Feed

Third Sector Insight

Sponsored webcasts, surveys and expert reports from Third Sector partners

Markel

Expert Hub

Insurance advice from Markel

Cyber and data security - how prepared is your charity?

With a 35 per cent rise in instances of data breaches in Q2 and Q3 last year, charities must take cyber security seriously

Third Sector Logo

Get our bulletins. Read more articles. Join a growing community of Third Sector professionals

Register now